BORG Automotive has a new Sales Director Rune Avnsted. Since October 1, the 46-year-old has overseen the BORG Automotive Reman sales and customer service at Europe’s largest independent remanufacturer. Together with his team, he will be responsible for continuing the strong customer orientation and contributing to the further implementation of BORG Automotive’s growth strategy.

BORG Automotive, the largest independent remanufacturer of automotive spare parts in Europe, has YTD added 113 part numbers to its range of starters and alternators. This brings Europe-wide market coverage in both product groups to approximately 95 percent. Among the newly added types are spare parts for many new vehicles, including the current Ford Transit, the Jeep Renegade, and Volkswagen’s T-Roc.

At Automechanika in Frankfurt am Main (Sept. 13 - Sept. 17), BORG Automotive will showcase its complete product portfolio. For the first time, this will include the turbochargers, which the company added to its range in 2020. In addition, BORG Automotive will also present its new customer portal, which provides customers with 24/7 access to order data as well as numerous self-service functions.

As of August, BORG Automotive is adding twelve part numbers to its range of electric brake calipers. The Danish remanufacturer is one of the first aftermarket suppliers with this release and offers distributors a replacement part on par with original parts for more than 800,000 Mercedes-Benz, Mitsubishi, Opel and Toyota vehicles registered in Europe.