Multiple brands

Recognising the strength of the brand of the different group companies, BORG Automotive pursues a multiple brand strategy. Each brand has a proud heritage and is uniquely positioned in the market to provide BORG Automotive with a presence in all the segments of the automotive aftermarket.

The BORG Automotive brand strategy along with the production capability also has the capacity to serve private label and OES customers. However, our brands are at our heart and are fully supported by their own sales organisation in order to provide the channels with the strength and values which each brand carry. This includes, regional sales support and channel marketing support along with highly professional key account management and customer service. 

Select a brand in the menu to learn more about the different brands of BORG Automotive. 

  BORG Automotive opens the...

On May 1st, BORG Automotive opened Northern Europe’s largest Core warehouse in Poland....

Remanufacturing of spareparts